What I did here was I downloaded the futurama font in order to type the words "rainbow". I then selected each letter in the word and gave each letter its own color of the rainbow I then rasterized the text layer and duplicated it. Using Cmd+Click on the layers mask, I selected the word, pulled out the rectangular marquee tool, set the settings to "Intersect with selection" then released the rectangular selection halfway through the letters. After doing so, I gave the copied text layer a motion blur, giving the text rainbow streaks. I then applied a white-to-transparent gradient from the middle of the word up to where the letter "b" ends. After typing the words on the bottom, I put a gradient overlay over the small words with the angle at 0 and set certain locations while giving each location the same colors of the rainbow as the larger word.
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